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The day is dedicated to scent discovery saluted in social media campaigns and activated with in-store events at national retailers.
March 21, 2024
By: Lianna Albrizio
Associate Editor
The Fragrance Foundation (TFF) is celebrating the artistry of fragrance on National Fragrance Day, March 21. The day is dedicated to scent discovery saluted in social media campaigns and activated with in-store events at national retailers. The global holiday invites consumers to explore the season’s scents and self-expression through fragrance with meet and greets with world-renowned perfumers, new fragrance launches, exclusive sampling sets, shopping events, promotions and...
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